Kroger Donates ‘Tidal Wave of Milk’ to Food Banks
The Kroger Family of Companies recently announced an expansion to its Dairy Rescue Program aimed at supporting families during the COVID-19 pandemic. In a press release on April 30th, Kroger said they will process and donate about 200,000 gallons of milk to food banks and community organizations.
With the world experiencing an overall dairy surplus, demand has plummeted and some farmers are being forced to dump unsold milk. The Dairy Rescue Program started by Kroger could allow many dairy farmers to make it through the pandemic.
“This program will not only provide direct financial relief to our farmers and ranchers,” Agriculture Secretary Sonny Perdue said. “It will allow for the purchase and distribution of our agricultural abundance in this country to help our fellow Americans in need.”Sonny Perdue via ABC
Purchases of 200,000 gallons of milk could mean financial stability for Kroger’s farmers. However, donating the milk will have even more impact on society. Millions of Americans are facing hard times due to the coronavirus pandemic. The generosity of food banks and community organizations is a lifeline for many people fighting off poverty.
The expansion of Kroger’s Dair Rescue Program will enable the donation of about 60,000 gallons per month to Feeding America partners. A virtual tidal wave of milk that has an equally great impact on farmers and families.
“At a time when dairy farmers have surplus raw milk, we’re doubling down on our mission to reduce hunger and waste.”Kroger’s Vice President of Manufacturing Erin Sharp via ABC
Kudos to Kroger! It’s great to see organizations and governments doing their part to ensure we all make it through these tough times. Hopefully, this incredible brand of community leadership will catch on.
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